SEO for Your E-Commerce Website
When handling any e-commerce site, there are numerous things that you will want to pay close attention to particularly in terms of Search Engine Optimization.
Your WordPress site isn’t going to have same challenges as IBM Websphere site. With e-commerce site, you’re dealing with litany of areas wherein things can go somewhat wrong. Expectantly, this column will assist you avoid a few of the drawbacks that frequently come from attempting to optimize your website for e-commerce.
Remember that this isn’t a full list of everything you need to watch for SEO of e-commerce site, but these elements happen to represent a few of the most common things:
Duplicate or Thin Content
For lots of retailers, if manufacturer offers standard copy for the product description, they’re probable to utilize it. The more fatal sin happens when retailer makes no efforts to work on the copy across all other areas of website – namely shareable blog content, category pages, video contents, and so on.
We are presently in the middle of Panda update that all of us hear is rolling out “slowly”. This is the very first update ever since last September. Visualize how it should feel to find out yourself not doing well because of duplicate or thin content, and then rewriting your contents, just to have to wait a year so as to regain Google-love for content page. If you aren’t sure if you’ve an issue it’s probably careful to address it.
If you feel that there might be a problem with an external duplicate copy, then it does not hurt to use a tool such as Copyscape to find how many other manufacturers or retailers may be using same product descriptions.
Use of Canonical Tag
Canonical tags use is imperative for e-commerce particularly when the products have attributes like various sizes, quantities, colors, and so forth, and you wish to keep “SEO goodness” applied just to one edition of the page. It’s also essential that you do not create a script accidently which automatically associates canonical tags “back to each individual page.” It is often utilized to prevent problems related to scraping, in order that “content love” resides always towards original author’s works.
At times it feels like Bing and Google are dragging us on to our intellect end with lots of algorithmic “finest practices” to stick to. They essentially reward us for a few of such demands with richer search results display, which is good. This can be seen in the usage of Schema markup in your own page source code. Though the page display won’t change for users, search engine will enjoy digesting contents in code markup which is simple for them to comprehend. Your reward is addition of product availability and price information in thesearch results.
When you’ve five pages of “result” for any given category of product within your site, and you’re not using prev/next snippets, you’re basically not showing Google depth of your products offerings.
Very frequently, the superior e-commerce platforms bring along clunky plans for how they produce URLs. Today the search engines are better at crawling as well as indexing, and the platforms are better at producing clean URL structures. Though this isn’t nearly the problem that it was years ago once, it’s something to be still mindful of.